Ep. 15: Clarity Beats Cleverness: The Eight Pillars of Trust with David Horsager
What if your sales problem, leadership challenge, or retention issue isn’t really about strategy at all, but about trust?
In this episode, Anne sits down with trust expert David Horsager, founder of the Trust Edge Leadership Institute and author of multiple books on trust, including Trust Matters More Than Ever and Trust at a Distance. David has spent decades researching how trust is built, measured, and repaired inside organizations, from Fortune 500 companies to the U.S. military.
Listen in as he explains why trust is the leading indicator behind sales, engagement, referrals, and retention. He also breaks down his eight pillars of trust framework and shares how trust is built in measurable, practical ways.
As you listen, consider where trust may be the real issue behind the challenges you’re trying to solve.
What You’ll Learn:
Why trust is the leading indicator behind sales, engagement, and retention.
The eight pillars that determine whether trust rises or falls.
Why clarity beats cleverness in leadership and marketing.
How to make your message memorable, repeatable, and actionable.
The cost of inconsistency in brand and leadership behavior.
Why personal connection is regaining importance in a digital world.
Ideas Worth Sharing:
“Clarity beats cleverness today. People want to be clever, and they want to be cute… No, clarity wins. Just say the thing.” - David Horsager
“Every single interaction we have with every single person, we increase or decrease trust a little bit.” - David Horsager
“If you want it to matter, it's got to be MRA… Is it memorable? Is it repeatable? Actionable?” - David Horsager
About David Horsager:
David Horsager is CEO of the Trust Edge Leadership Institute and a Wall Street Journal bestselling author. He is the inventor of the Enterprise Trust Index™ and director of the global trust study, Trust Outlook®. His books include Trusted Leader, Daily Edge, and The Trust Edge. David works with leaders and organizations worldwide, from Fortune 100 companies to professional sports teams and global governments, to measure, build, and restore trust.
Resources:
Follow David:
LinkedIn: David Horsager
Follow Anne:
LinkedIn: Anne Claessen
Connect With Us
If you enjoyed this episode, follow The Rise and Fall of Trust wherever you get your podcasts. And if you’re thinking about launching a podcast that builds trust and drives results, that’s our jam. Schedule a free call at Cashflow Podcasting to learn more.